An Inviting Home: Our Trip To

Very first Starbucks


Starbucks and SBB celebrate launch which showcases innovation of railroad travel knowledge

Zurich, November 14, 2013 – Today, Starbucks Coffee business (NASDAQ: SBUX) and SBB unveiled initial Starbucks shop on a train – providing tourists an innovative new place and option to enjoy their particular favourite Starbucks coffee. Initial formal voyage for Starbucks train needs put on the train range running from Geneva Airport to St.Gallen in Switzerland on November 21 at 06:36am.

Starbucks is often trying to find special techniques and places to get in touch with customers and with SBB they developed an inviting location in which travellers can flake out and luxuriate in their particular trip. The style is contemporary and focused on convenience, however simultaneously useful. This combination is expressed through beautiful design elements and a color system motivated by coffee.

The surface of this streamlined red and white automobile is labeled with Starbucks siren logo on both edges including ‘Starbucks’ text. White icons representing menu items including beverages and muffins, along with the Fairtrade expression and a graphic of Starbucks espresso machines were produced and placed on the windows to emphasize the supplying inside the train car.

Around, the ability regarding the car is split between two levels and functions a hot and welcoming color scheme influenced because of the shades and tints of coffee, from dark roasted brown beans to snowy white steamed milk.The two amounts supply seating for a complete of 50 people.

Regarding the entry level, the baristas will serve individuals from behind a curved wood bar that also features a tiny pastry instance. There clearly was a standing club provided for clients to take pleasure from their beverages. The upstairs boasts a uniquely created lounge area, with an intimate experience. It includes travellers a relaxing location to take pleasure from their most favorite Starbucks beverages. Materials familiar with create the unique travelling knowledge consist of distinctive beige-colored fabric, moveable club chairs and wooden community tables.

To include Swiss-inspired details, unique dials resembling watch faces were crafted and built into most of the upstairs tables. Each has actually a number on it which can be also accustomed help dining table service, so customers can purchase from their particular seats and also have beverages delivered.

“It had been an amazing and fulfilling challenge to style our first ever Starbucks store on a train. We had to combine functionality and breathtaking design, whilst taking into account multiple facets particularly constant movement for the train, area restriction and stringent safety regulations. This will be one of many littlest espresso pubs and shops we have previously designed and it is a result of a distinctive collaboration of experts, including neighborhood manufacturers and engineers from SBB. Operating closely and SBB in the last 24 months, tends to make myself very happy that people are now able to undoubtedly bring the Starbucks Experience your on this train”, said Liz Muller, director of idea design for Starbucks..

“We are very thrilled to unveil this exciting new on-board experience for the customers”, says Jeannine Pilloud, Director of SBB Passenger Transportation. “We continuously work to improve our on-board solutions through innovations assure travelers enjoy a nice trip and this task is an evolution of our catering idea. We Would Like our customers to feel at home while traveling around.”

Kris Engskov, president Starbucks European countries center East and Africa, notes Starbucks history available in the market. “The unveiling regarding the train is yet another first for people in Switzerland. We unsealed our first store in contintental Europe inSwitzerland over 11 years back and have already been welcomed by consumers ever since. SBB understands that individuals have altered the direction they drink and value coffee, and also by providing a leading coffee store on a train, our company is offering travellers a one-of-a-kind providing they know and love. While Starbucks top-notch coffee, store partners, solution and encounter stay consistent within stores, we’re tailoring design to meet the requirements of customers and generating even more regional relevancy by firmly taking inspiration from regional communities, the street, the town, the area coffee tradition as well as in this situation, the railstation. ”

About SBB

Swiss Federal Railways (abbrevated as SBB in German) is the national railroad business of Switzerland. The SBB is heardquartered in Berne and it is a stock corporation owned by the condition. Created in 1902, the SBB transports 357 million guests and 50 million web tonnes of freight each year. With over 28, 000 railway workers, SBB is not only the largest travel and transportation organization in Switzerland, but also one of the biggest employers in the nation. The SBB Group comprises of four division namely traveler, Freight (SBB Cargo), Infrastructure and Real Estate. For more information please visit: www.sbb.ch.

About Elvetino

Elvetino AG is a 100per cent subsidiary company of SBB with headquarters in Zurich. Elvetino runs 100 railway dining cars, 100 minibars and it is responsible for onboard restaurant solution of SBB teaches throughtout Switzerland, Germany, Italy and France. To learn more please check out: www.elvetino.ch.



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