Italian Moka pot
- With clever advertising and marketing, Renato Bialetti made the Moka espresso maker popular internationally
- After their death at 93, Bialetti's family buried coffee king in a replica urn
Bialetti died last week at age 93. Their three children honored him Tuesday by placing his ashes in a large replica of the coffee pot.
The uncommon urn even showcased the famous "Omino con i baffi" (definition "The little guy with mustache" in Italian) pictogram imprinted on every pot.
A symbol associated with the business because the 1950s, the cartoon is a caricature of Bialetti and had been designed to differentiate his containers from those of rivals.Through clever marketing and advertising, Bialetti expanded the company turning the coffee machine into a worldwide sensation. Fast ahead 60 years, and organization, which Bialetti marketed in the late 1980s, claims it has offered a lot more than 200 million Mokas globally.
Tuesday's funeral occurred into the coffee connoisseur's birthplace of Montebuglio in northern Italy's Casale Corte Cerro.
His remains had been taken fully to a nearby cemetery and buried alongside his spouse, a rock's throw through the spot in which Bialetti's dad, Alfonso, invented the Moka in 1933.Alfonso Bialetti, the storyline goes, got the concept for the coffee cooking pot after observing regional ladies cleansing clothing regarding the financial institutions of a lake. The containers they utilized, manufactured from two buckets connected by a central pipeline, lit the spark in his mind.