First ever Starbucks
John Frink, Joel H. Cohen and Rob LaZebnik frequently visit a Starbucks shop on Pico Boulevard in Los Angeles before heading to their day jobs as comedy writers. The store, its consumers and baristas will be the determination for Starbucks first-ever animated show.
“As a great deal as we are supposed to be working, we have been even better at procrastinating, " said LaZebnik. "searching, you can’t help but understand vibe in there – the lovers (employees), the normal clients, the flow of early morning traffic. We believed we're able to deliver that to life in a very fun means.”
The trio of article writers and Starbucks have come collectively to co-create “1st & Main, ” a few animated short pants highlighting warm and familiar each day moments that take place in Starbucks stores around the world. The seven-episode series is placed in Starbucks and performers a cast of animated animal figures. The series debuts December 16, with episodes viewable at
“Starbucks covers the ‘third spot’ between work and residence, ” stated Cohen, “That’s finally the theme for the show: everybody at every table has actually an account. At our dining table, we're the three weird dudes watching another tables.”
The series' cast of characters will seem familiar to those who've spent time in Starbucks. There’s Julie, “1st & Main"’s store manager and matriarch who fittingly, is a bear; Chet, a beagle, is a contractor who seems to know everyone in his store community and has a kind word for everyone; and Diego, a barista cat with a man bun, takes pride in creating the perfect beverage for his customers. These characters, and others make up a community that’s tight-knit and innately relatable.
Each episode operates approximately 90 seconds, about the amount of time it will take to place a Starbucks order. The brevity of “1st & Main” provides a “fun challenge” for article authors, with their own manufacturing company labeled as Tolerable Entertainment.
“Telling a tale in that length of time is difficult, because it’s so brief, while nevertheless desire a new, a center and a conclusion. We tried it without an end, but that didn't feel satisfying, ” said LaZebnik.
“Obviously, we wish something that would be funny and resonate with visitors, ” Frink added. “So we tried to develop quick, small stories that pay off quickly using the correct amount of laughter and feeling included. In Addition, composing much longer material takes much more effort, therefore we went smaller.”
That is Starbucks 2nd initial content show. In September, Starbucks introduced “Upstanders, " a 10-part show about ordinary men and women performing extraordinary things to produce good change in their communities. Their second show, “1st & Main, ” celebrates the connections that happen every single day in Starbucks shops in an urgent way.
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